What is loyalty? Though it can be hard to define, we know it when we see it. More importantly, we know it when we feel it. Loyalty comes in many forms. It can be our dedication to a specific restaurant, our penchant for buying a certain cologne or perfume, our continued purchase of cars by a particular manufacturer or, in our example in this blog, companies that we rely on to provide outstanding vacations.

As a consumer, our loyalty is not fickle. Once we are committed to an entity, we will return again and again. But we also expect that each time we return we will receive the same level of service, cuisine, experience and satisfaction as each prior visit or purchase. More importantly, over time we come to expect a bit more from those companies that we have showered with our patronage. We are no longer just a repeat customer. We have crossed into the land of loyalty.

At the American Queen Steamboat Company, we take that loyalty relationship very, very seriously. When we started operations, we did so knowing that we were continuing the 150-year tradition of overnight river travel on an authentic steamboat. Such an endeavor was once commonplace, but is now a one-of-a-kind vacation experience.

We were grateful from the outset for the many guests who had sailed the American Queen in the past under prior operators and those who were loyal past guests of the former Delta Queen Steamboat Company, the legendary firm that inspired us to return the American Queen to service. That type of loyalty encourages loyalty in return which is why we created the Steamboat Society of America®.

The Steamboat Society of America, our guest loyalty program, was created to recognize our past guests and offer the opportunity to enjoy exclusive benefits and incentives for cruising frequently with us. In addition to our Classic membership, earned after completion of your first cruise on the American Queen or American Empress, we offer four levels of elite membership. The elite Ruby, Sapphire, Emerald and Diamond levels bring additional benefits and are reached after the designated number of times cruising with us. Learn more about incentives and the different levels of membership by visiting It is thanks to all of you, our valued guests, that the American Queen Steamboat Company is alive and well and about to enter 2017 with new itineraries and themes for both the American Queen and the American Empress. If you haven’t yet had the chance to sail with us, we encourage you to become part of our family where loyalty is cherished and rewarded around every turn.